Friday, October 30, 2009
Can Someone please explain Drake to me?
So I was going over the list of the Hip Hop award nominations, and notice that Drake was looking at taking top honors in Best Lyrics, Best new artist, song, etc. I couldn't help but wonder what is the appeal of Drake. This is an honest question from a hip hop head. What is it about Drake that seems to connect to so many people.
Now before you start chanting hater at me, hear me out. Drake has been pegged as the next hova. His lyricism has been compared to Jay-Z and Em. He was "honored" with Kayne West's first attempt at directing a music video. He has been featured on almost every major mix tape release this year. In short, the brotha is blowing up. So Why?
I have been told that Drake appeals to women. Women are a pinnacle market in entertainment. If you can reach the 14 to 22 age range, you are golden. This is what Elvis did, the Beatles, and Micheal Jackson.
There is an interesting pattern happening in Pop culture. Disney is pushing a slew of bands and performers, all designed to capture that particular age group. With this knowledge I have a theory on Drakes popularity. He is the Hip-hop equivalent to the Jonas Brothers.
Check out who has taken Drake under his wing. Hip hop fans tend to follow their chosen artist like a cult. The artist becomes an pinnacle part of the every day life style of the fan. You can always tell a Lil Wayne fan, a Jay-z fan, a Roots fan, etc. Drake is apart of one of deepest hip hop cult around, the cult of Lil Wayne. With Lil Wayne as a mentor, it is only natural that fans of Lil Wayne would latch on to Drake as the inheritor of Lil Wayne's own lofty position.
I guess the final answer I can give is marketing. The brotha knows how to market himself. He finds his niche and exploits it well. Avoiding unnecessary beef, producing hits that will make women dance, and working a style that is his own yet still conforming to the norm of the time. That's about all I got. Now I could be wrong. If someone has a better explanation then I would love to hear it.